The new color option includes an updated internal design for improved sustained performance, easier repairs, and longer battery life. Along with the new color option, Apple has released silicone cases in four new colors for all iPhone 14 models, including Canary Yellow, Olive, Sky, and Iris.
The strategy behind Apple’s new color option
The new color option for the iPhone 14 is part of Apple’s strategy to boost sales during the product cycle while also competing with the recently launched Samsung Galaxy S23. The new color option also gives the company an excuse to update Apple Watch bands for the spring, giving customers a more vibrant option than the landscape’s monochromatic tones.
Compared to the Samsung Galaxy S23
While the iPhone 14 and 14 Plus have received favorable reviews, the Samsung Galaxy S23 outperforms the iPhone in several ways, including a 30x digital zoom and 3x optical zoom versus the iPhone’s 5x digital zoom, a 120Hz display versus the iPhone’s 60Hz, a brighter display, longer battery life, and better performance.
Colors of silicone cases have been updated.
In addition to the new yellow color option for the iPhone 14, Apple has introduced four new silicone cases in Canary Yellow, Olive, Sky, and Iris. The new cases are $49. They are available for all iPhone 14 models and can be purchased online or in Apple retail stores.
Apple’s new yellow iPhone 14 color option is part of the company’s strategy to boost sales and compete with Samsung’s Galaxy S23. Customers will find the new color option and silicone case colors more appealing than the monochromatic tones that define the landscape. While the iPhone 14 and 14 Plus have received favorable reviews, the Samsung Galaxy S23 outperforms the iPhone by a wide margin.